About this case study: it is based on a business typical of the ones we work with, not a named client, and every number comes from the assumptions at the end of the page. Swap in your own and the sums still work.
The problem
About 150 leads arrive each day. Agents call each one to ask the same questions: budget, area, ready or off-plan, cash or mortgage, timeline.
Many leads are early researchers. Serious buyers wait while agents work through the list.
What we build
- 1
Instant reply in their language
Every lead gets a WhatsApp message within a minute in the language they used.
- 2
Qualifying questions
An AI assistant asks budget, area, property type, ready or off-plan, payment method and timeline, and shares matching listings.
- 3
Hot leads to agents
Qualified leads go to the right agent with a summary. Viewings are booked into the agent's calendar.
- 4
CRM kept up to date
Every answer is saved to the CRM, so agents do not ask twice.
Before and after
| Step | Before | After |
|---|---|---|
| First contact | Agent call, often hours later | WhatsApp in under a minute |
| Qualifying a lead | About 6 minutes of agent time | About 2 minutes to read the summary |
| Booking a viewing | Calls back and forth | Buyer picks a slot |
Where a person stays in control
Agents take over every qualified conversation. Listings and prices come only from the brokerage's own approved inventory.
Running cost
Roughly AED 800–1,500 a month for messages, AI usage and the CRM integration.
Tools
- Property Finder and Bayut leads
- Meta lead ads
- WhatsApp Business API
- HubSpot or Bitrix24
- AI assistant
How the numbers work
- 150 leads a day; agent time per lead drops from 6 to 2 minutes: 150 × 4 min = 10 hours a day × 26 days = 260 hours.
- Agent time costed at AED 70 an hour: 260 × AED 70 = AED 18,200.
Estimates, not promises. Use the savings calculator with your own hours and costs.
Want this for your business?
A free 30-minute call is enough to tell whether it fits, what it would take and what it would cost.